Local Citations
What are local citations?
Local citations are any and all mentions of a local business’s name, address, and phone number. Citations are how searchers will be able to find local businesses and services, and also have a direct influence on your search rankings. You’ll find these mentions in online directories, on websites, on social media platforms and on apps.
Google My Business is one of the main platforms for creating local citations, as well as on social media platforms and review orientated sites like Facebook, Yelp, and Zomato for restaurants to name a few. Zomato is also an example of an industry-related citation source, which can extend to geography-related sources as well.
Additionally, local citations can appear in the world wide web, built into or earned on websites in the form of blogs, apps, news sites, government databases, and maps. SEO specialists can actively build and develop these citations, or earn them naturally from merit and public interest through shares.
Local citations should be actively managed by local SEO specialists to ensure they’re accurate and consistent across the board, not only to avoid confusion and lost business opportunities but to keep your rankings in the green.
Why should you invest in this?
By taking control of your local citations you can strive to do two things;
Maintain the trust of search engines
Google collects a massive amount of data about businesses, and your rankings directly correlate with the amount, accuracy and the quality of those citations. If the results are accurate and consistent across the board, the search engine is more likely to trust your business and the data you offer. But if it’s inconsistent, the search engine trusts you less, and that can negatively affect your rankings.
Maintain the trust of your customers
No one gains anything from inaccurate business information besides disgruntled customers or lost business opportunities, and if your business information isn’t accurate customers can quickly become frustrated. To them, why will they bother to do business with you if they can’t reach you? This damages your reputation and customer satisfaction overall.
What we offer:
- A robust, accurate citation set on major platforms
- Swift discovery, awareness, and correction of inaccurate data
- Permanent closure of duplicate local business listings
- A solid strategy for editing citation data in the event of mergers/acquisitions, rebranding, business moves, changes of phone numbers, hours of operation, and any other data
- A solid strategy for discovering and managing reviews
- Maximum control over how the business is being represented across the web
Do You Want to Increase
Your SEO Traffic?
Your SEO Traffic?
There’s no time like the present to rethink or add local SEO to your overall marketing strategy. From start-ups to large businesses, we can assist in increasing your SEO traffic.