Website Localisation

Local Search Engine Optimisation is the process of optimising your website to best appear in the local search results, using a blend of tried and trusted natural SEO best practices and tactics. These methods are paired with the best local SEO techniques that are geared specifically to attracting local search traffic and convert them into visiting, paying customers.

This is done by not only optimizing your content to tick all of Google’s boxes, but by ensuring your website is exactly what the searcher is looking for through targeted keyword planning, useful and engaging content, and an optimal website that’s a joy to use. It’s every search engine’s job to provide a good search experience, delivering the best possible results, and as SEO specialists we work hand in hand with Google to make your website meet this standard.

Search engines can’t stress the importance of content enough. And not just content for the sake of ranking highly or shameless self-promotion, but content that engages and provides value. This content is sharable and written to be helpful, informative and interesting. That in itself is what helps you gain traction online, by creating relevant content with your unique tone and personality. Content is where you have an opportunity to set yourself apart from your competitors and solidify your brand.

Managing Ratings

Reputation management is the process of influencing how and what people think of you as a brand. This mainly happens online through various platforms, and one of them is your Google My Business profile. Online Reputation Management is an important part of your business strategy, as this will determine if your brand is seen in a positive or negative light. How you handle customers’ queries and complaints will have an effect on your sales and marketing campaigns.

Local citations are any and all mentions of a local business’s name, address, and phone number. Citations are how searchers will be able to find local businesses and services, and also have a direct influence on your search rankings. You’ll find these mentions in online directories, on websites, on social media platforms and on apps.

Google My Business is one of the main platforms for creating local citations, as well as on social media platforms and review orientated sites like Facebook, Yelp, and Zomato for restaurants to name a few. Zomato is also an example of an industry-related citation source, which can extend to geography-related sources as well.