In the world of SEO, where search engines are looking to serve up the best results to satisfy their searchers, content is king. And it’s no different for Local SEO. In fact, a great content strategy is your means of drawing relevant traffic to your website, traffic that is more likely to lead to conversions. This is your target market and the people who will become your returning customers and brand ambassadors. Several factors make up a good content strategy. […]

GMB is a game-changer for local SEO. Customers are always looking for places close by,  be it a restaurant, cafe service or shop. This is where GMB comes in, as this falls part of your local SEO, it aims to reach potential customers that are in close proximity to you and bring in foot traffic. Whenever a potential client searches for something, they’ll encounter a panel of 3 of the top local businesses in their area related to their search. Those 3 businesses are only in this panel […]

Google has always been an avid supporter of small businesses and with the launch of Google My Business, it’s never been easier for customers to find you. Gone are the days of flipping through yellow pages when customers can easily find businesses, restaurants and other services near them in an instant. There’s really no downside to putting your business on Google My Business, or GMB for short. It’s a vital SEO tool to help businesses be found online, get in touch […]